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Administrator · 3 May 2021

Podcasts – The new marketing tool

You are looking for newer ways to market your product or service. Podcasts are an effective tool to do content marketing in this crowded marketplace. Learn the basics of podcasting to grow your business.

Are You Ready To Transform Your Business?

Our Journey Together…

Most courses out there would just give you information about the subject, but may never handhold you through your learning journey and also give you an opportunity & ecosystem to implement the skills learnt. Join with us in your journey to use Podcasts to grow your businesses.

Before Your Course

Tired of old methods of marketing, unable to grow business

After Your Course

Discover a new way of subtly educating your customer about your products & services.

The Course Combines 3 Pillars To Unlock The Benefits


Know the ins & outs of Podcasting – being a host, managing the hardware, distribution & the business aspects


Practice the skills learnt with the guidance of a Practor – get practical & useful feedback to learn the ropes.


Grow your business by starting your own Podcasts to grow your business. You can create a whole ecosystem of you

How It Works

Here’s What You Get …


Multimedia lessons so you can learn the key ideas, strategies and tactics fast


World class coaching to support you and challenge you on the path


A community of peers that totally “get” you and can support you on the way

Course Curriculum


Course Welcome
How To Get The Most Out Of This Course 
How To Use This Website And Get Support

Podcasting 101: Getting the basics right

What is a Podcast?
Why Podcasting is Successful
Content Marketing
Content Mastery – Substance & Entertainment
Hosting starts WAY before the show
Hosting Guests
Prepare for Murphy to Strike
Module Summary

Podcasting 201: Best Marketing Toolkit

Personalization Model of Marketing
Generation of Distractions
Making it Personal
FAB is Over
Reticular Activating System
Product Data vs Market Data
Perceived Value
Selling the Convenience
Logger’s Selling Time
Leave on a High
Presence is Groomed, not born
Finding your map
Section Summary

Podcasting 301:  Process of Podcast

Create a Brand Identity
Mapping the Distribution
Consistency is Key
Understand your Audience
Ecosystem and Stakeholders
The Business Processes involved
Equipment Involved
Procedure Involved
Program Rundown
Script Template
Logger’s Kit

Podcasting 401: Business of Podcasting

Overview & Key considerations
Branding, Sales & Marketing
Costs & Tips to keep it low
Benefits & Risks
Putting it Together

Next Steps

Celebrate Achieving Result
Review This Course
Submit Testimonial & Give Referral
Practicing your skills
Starting your own CASEA Dialogue

Meet Your Instructor

Your Course Facilitator & Director – Christina Choo

Christina is a Master of Art (Research and Practice) and a lecturer from The Glasgow School of Art in partnership with SIT. She has been teaching the art of moving images and coaching communication design for 7 years. She taught digital audio and video production at ITE College East for 5 years before that.

She has been a passionate and decorated freelance filmmaker for 18 years and her accolades include winning best picture in the Korean Film Festival, the Boston Film Festival and earning a screening at the Cannes Film Festival’s short film corner. Having piloted successful collaborative projects for students in both ITE and GSA, she not only has an extensive reach in the freelance and media industries, but also access to thousands of passionate and loyal alumni who are still reaching out to her.


Trusted By Brands And Influencers To Get The Results They Want!

Invest in Yourself Today

It’s time to decide..

General Visitor Access

Course only access


Member Access


Practise Support

Community Resources


Member Access – VIP


Practise Support

Community Resources

Coaching Support


+3 enrolled

Course Information

Difficulty: Beginner